← Selected work
06
Babyducts
A healthtech startup for the parenting journey — a curated baby-products store, a support community and an AI companion, from bump to baby.
Visit live site ↗- Role
- Software Engineer
- Focus
- Healthtech · E-commerce · Community · Fintech
- Stack
- Python · REST API · Web
- Type
- Healthtech · Commerce · AI
babyducts.com
The problem
New and expecting parents juggle shopping, health questions and support — usually across disconnected places, and it's harder still when little ones come in twos or threes.
The approach
One companion for the whole journey — a curated baby-products store, a warm support community, and a smart assistant — designed to make each step easier from bump to baby.
The build
- —E-commerce storefront with a curated catalogue and checkout
- —Big Mummy AI — an assistant for everyday parenting questions
- —Send a Gift — a gifting flow with payments
- —Community touchpoints connecting parents with each other and health professionals
The outcome
Shipped as a live product at babyducts.com — storefront, community and AI companion, with more on the roadmap.