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09
Babyducts
A parenting platform bringing baby essentials, community support and an AI companion into one place.
- Role
- Software Engineer
- Focus
- Healthtech · E-commerce · Community · Fintech
- Stack
- Python · REST API · Web
- Type
- Healthtech · Commerce · AI
babyducts.com
The problem
Preparing for a baby involves practical purchases, unfamiliar questions and a need for support. New and expecting parents often turn to separate places for each. Babyducts brings shopping and community together around the parenting journey.
The approach
The platform combines a curated store with community spaces and an AI assistant for everyday parenting questions. Gifting is part of the experience too, giving friends and family a way to contribute as parents prepare for and care for their baby.
The build
- —A curated baby-products catalogue and checkout support everyday shopping.
- —Big Mummy AI provides a conversational assistant for parenting questions.
- —The Send a Gift flow brings gifting and payment into the platform.
- —Community features connect parents with one another and with health professionals.
The outcome
Babyducts launched at babyducts.com with a storefront, gifting, community features and an AI companion.